Matías Pitters (@masterflowmaker) sought our help to migrate Appicals' website from HubSpot to Webflow and redesign it. Our goal was to integrate the brand identity, create engaging web pages, improve the look and feel, ensure scalability, and highlight product features. We embraced a user-centric design, understanding Appicals' brand identity thoroughly. Our strategy involved an intuitive interface, compelling visual storytelling, responsive design for scalability, strategic use of whitespace, and maintaining professionalism. We elevated their online presence and effectively showcased their products.