UCITRUS
The lemon Company that supplies 15% of the world’s lemon juice, owns a unique vision and way of doing business.
Brand Strategy
Visual Identity Design
Website Design + Development
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UCITRUS is a lemon Company, it supplies 15% of the world’s lemon juice. They have a unique vision and way of doing business. It seems like a simple brief, but UCITRUS is so much more than that. Every day they manage to accomplish an extraordinary balance between multiple capabilities now represented by their graphic system and color palette. This system has its origin in a lemon, but represents: movement, adaptability, strength, energy.
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