Wildflower Farms needed to apply and extend its existing brand identity. We attempted to capture the hotel's mission and expressed it at every touchpoint in a distinctive way. The hand-drawn logo and the stamp lockup together with the addition of the copper foil accent act as a nod to the hotel’s duality between elegance and nature, roughness and wellness. CLAY. A source-origin cuisine pays tribute to the Hudson Valley and invites you to experience and explore New American cuisine through global techniques and flavors. CLAY's brand identity needed to capture the restaurant's mission, a cohesive concept with wildflower farms a carefully designed balance between the farm's roughness and high cuisine.