In 2020, Be Luxury went through a large branding process to establish itself as the leader in the Bahamian hospitality industry. We worked on the core identity design to help lead its redesign. We had the pleasure of working on everything from the idea, creating styles, photography art direction, and final implementation of main touch points.
We worked hard to establish a variety of brand signatures that would give us the flexibility to adapt to every need without losing our style alignment. The result was 4 logo and symbol alternatives that answer perfectly to every need. We also designed an organic pattern that became a perfect brand identifier which was applied in stationary and other print material that looks elegant and feels bahamian.