UCITRUS is a lemon Company, it supplies 15% of the world’s lemon juice. They have a unique vision and way of doing business.
It seems like a simple brief, but UCITRUS is so much more than that. Every day they manage to accomplish an extraordinary balance between multiple capabilities now represented by their graphic system and color palette. This system has its origin in a lemon, but represents: movement, adaptability, strength, energy.
We were inspired not only by the Company itself but by the people who make it what it is every day, which despite the responsibility of being behind in enormous deals, never loses their sense of humor, vitality and joy. UCITRUS simply loves what they do and also likes to do things differently, which is why they now own a visual identity that stands out from every other in their niche.